Samuel Willett is a brand and marketing strategist with over a decade of experience in the global luxury space. His work combines brand identity, creative direction, and strategic insight, enabling businesses to articulate their unique identity and the value they create.
With a background in visual communication from Monash University and an MBA in Brand Management under Professor Mark Ritson, Samuel brings both a relentless work ethic and intuition to his work. He’s led campaigns and brand platforms across fashion, design, and culture — most notably during his time leading Marketing & Communications at Song for the Mute, where he drove:
A 35% increase in brand engagement and 50% uplift in e-commerce sales
The full delivery of a global Adidas collaboration, with 100% sell-through and a 60% increase in social reach
Samuel’s work extends beyond execution. He’s contributed to publications like Neue Luxury, Dmarge and Underscore, and most recently shared his thinking as a guest speaker at the Australian Fashion College. His approach is shaped by hands-on experience, curiosity, and a deep interest in how creativity and strategy can work together to build brands that last.
Through his consulting and as founder of The Future School of, he helps businesses and individuals build brands with meaning. Brands that are clear in their purpose, culturally aware, and built to grow with integrity over time.